Plasma Systems
General Information

What is a digital signage network (DSN)?

A Digital Signage Network (DSN) is digital displays that replace traditional signage in your business. DSN's can be as small as a computer monitor or as large as a 72 sq. ft. Digital Mural. DSN's can be one screen or groups of up to 6 screens. A DSN can be displays in different places in the same location or spread out from coast-to-coast. A DSN is really whatever you need to effectively communicate your message to your customers.

How does a DSN work?

Very simply, images or animation prepared on a computer, using many of today's leading graphics software packages, is sent to an installed DSN screen at your place of business. The computer technology accompanying your DSN screen (or screens!) interprets the image or animation data, then displays it for your public audience to see. The sophistication of DSN technology allows it to more than just display images, however. A DSN screen can handle multiple channels of pictures, animation, live video and sound, helping your advertising to literally jump off the wall at your patrons!

How do I use a DSN?

Look at your present signage and imagine a Digital Poster or Bannner in its place. Product shots on a restaurant menu board can come to life with computer graphic images and animations changing quickly and easily to feature a variety of products and specials. Update interest rates immediately in financial institutions. In clothing stores, show the same outfit on the same model in different colors by changing images.  Customers are attracted by motion. A DSN player is capable of displaying computer animations with video that draw attention to your message. Regularly changing pictorials hold the customer's interest. DSN plasma displays a series of images like a slide show. A DSN player can be easily programmed to cycle various images at certain times of the day at a particular location so that you can tailor your message to a particular target demographic with speed and precision. 

Plus, a DSN can pay for itself when you sell co-op advertising time on it.  Put logos, messages, or images from suppliers and complimentary businesses on your system.

How do I create computer graphic images that a DSN can display?

Any program that can create the kind of files that the DSN supports can be used to create an image. Some of these programs are Corel Draw, Corel PhotoPaint, Adobe Illustrator, Adobe Photoshop, Paint Shop Pro and many photo or illustration softwares. MPEG files can be encoded from original digital video like Quicktime (MOV) or Avid Media Composer (AVI) with a variety of software suites available in the market to encode video clips into MPEG 1 and 2. Material video produced in VHS or betacam can also be encoded into MPEG files that can be display in the DSN, usually this material is encoded through production houses that can do the job at great rates for you.  

How do I distribute images to all the DSN Players in my Network?

All the show information in your Central (updated images, MPEGs, schedules local slots, etc.) are bundled and compressed by your Central and sent via phone line to each Player site. Full data receipt and transmission via WAN (TAPI), Internet mail and / or LAN is also available as well as satellite communication as a licensed option.

What is a DSN Local Content Updater (LCU)?

The Local Content Updater works as a partner to a Player. The LCU software can be install on any computer and is used to add new images with a regional subject to a national show located on a Player. Using the Local Content Updater, you get local information from the Player, assigns images to local slots already programmed in a show, and send the images and local slot information back to the Player.

 

Call us today to find out more about the Cutting Edge effectiveness of Plasma displays and how they can enhance your business image!